{"id":611,"date":"2024-11-19T10:54:23","date_gmt":"2024-11-19T10:54:23","guid":{"rendered":"https:\/\/www.justus.plus\/?page_id=611"},"modified":"2026-01-29T13:25:13","modified_gmt":"2026-01-29T13:25:13","slug":"v-zug","status":"publish","type":"page","link":"https:\/\/www.justus.plus\/de\/v-zug\/","title":{"rendered":"V-ZUG"},"content":{"rendered":"
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www.vzug.ch
2022 \u2013 2024
CDLX \/ Maciej Kodzis \/ Senah Oh \/ Isa Soysal<\/p>\n<\/div>\n\n\n\n

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V-ZUG<\/h1>\n<\/div>\n<\/div>\n\n\n\n
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V-ZUG ist der gr\u00f6\u00dfte Hersteller von K\u00fcchenger\u00e4ten in der Schweiz. Und dieser Aufwand spiegelte sich auch im Projekt wider. Rund zwei Jahre lang arbeitete unser CDLX-Team an der Neugestaltung der V-ZUG-Website. Es wurden neue Stile, ein neues Layout und ein neues Designsystem entwickelt und einige gr\u00f6\u00dfere \u00c4nderungen vorgenommen. V-Zug war ein riesiges Projekt, f\u00fcr das wir mit dem Red Dot Design Award ausgezeichnet wurden. <\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Ziel<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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V-Zug ist einer der gr\u00f6\u00dften Anbieter von K\u00fcchenger\u00e4ten in Europa und konzentriert sich auf High-End-Produkte. Der hohe Standard und die hohen Preise sollten auf der Website sichtbar werden. Es ist ziemlich seltsam, dass das schicke Lifestyle-Design, das beispielsweise in der Mode- oder Beauty-Branche Standard ist, den Markt f\u00fcr K\u00fcchenger\u00e4te noch nicht wirklich erreicht hat.
Um diesem noch nicht ganz so eleganten Bereich eine elegante Atmosph\u00e4re zu verleihen, war cdlx eine gute Wahl. Ich w\u00fcrde sagen, das ist uns gelungen.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Komplexte Teams<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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V-Zug verf\u00fcgt \u00fcber ein eigenes Marketingteam mit einer eigenen Vision f\u00fcr die Unternehmenskommunikation. Die technische Entwicklung basierte auf dem alten Backend der v-Zug-Website und wurde von Valantic durchgef\u00fchrt. Andere Teile der v-Zug-Kommunikation wurden von anderen Teams \u00fcbernommen.
In dieser Gruppe von Menschen und Unternehmen haben wir uns zurechtgefunden. Dabei haben wir ununterbrochen verschiedene Interessen und Bedarfe verhandelt.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Output<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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V-Zug.com<\/a> hat ein v\u00f6llig neues Erscheinungsbild bekommen. Neue Schriftarten, neue Farben, neues Layout. Um dies umzusetzen, haben wir ein Designsystem entwickelt, das anschlie\u00dfend zur Erstellung Dutzender individueller Seiten verwendet wurde.
Es wurden auch Tools in verschiedenen Formen neu entwickelt oder angepasst. Dazu geh\u00f6rten Kontaktformulare, Terminbuchungsabl\u00e4ufe und ein KI-gesteuerter Produktberater.
Nicht alles, was wir entwickelt haben, wurde auch ver\u00f6ffentlicht. (bisher)<\/p>\n<\/div>\n<\/div>\n\n\n\n

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B2B<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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Nach dem Relaunch der B2C-Hauptwebsite haben wir das B2B-System \u00fcberarbeitet. Dabei lag der Fokus mehr auf schnellem Zugriff und Funktionalit\u00e4t f\u00fcr erfahrene Nutzer. So konnten wir unser Designsystem erneut nutzen, um schnell eine ganze Reihe weiterer Seiten zu erstellen und sie f\u00fcr Profis nutzbar zu machen.

So what do I think?
Es war ziemlich anstrengend, mit so vielen verschiedenen Teams, engen technischen Rahmenbedingungen und einem anspruchsvollen Kunden zusammenzuarbeiten. Gleichzeitig war unser CDLX-Team wirklich gro\u00dfartig, und mir gefiel, dass die Vision des Projekts so gro\u00df war. Auf diese Weise konnten wir viel Zeit investieren, um eine wirklich gro\u00dfe, hochwertige Website zu erstellen. Im Laufe der Jahre entwickelten wir einen einheitlichen Stil und nutzten ihn sowohl f\u00fcr die schnelle Produktion als auch f\u00fcr spezielle Anwendungsf\u00e4lle.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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V-ZUG is the major kitchen appliances company of switzerland. And that amount of work was reflected in the project. For about two years our CDLX team worked on redesigning the V-ZUG website. Creating new styles, layout, a design system and running through some major changes. V-Zug was a huge project and got us a red dot design award.<\/p>","protected":false},"author":1,"featured_media":507,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[20,17,15,16],"class_list":["post-611","page","type-page","status-publish","has-post-thumbnail","hentry","category-web-design","tag-cdlx","tag-isa-soysal","tag-maciej-kodzis","tag-sena-oh"],"yoast_head":"\nV-ZUG - Justus Pfeifer - design, illustration and hitshitshits<\/title>\n<meta name=\"description\" content=\"Web design for V-ZUG done with CDLX. 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